It may not be particularly dynamic or sexy, but slow, organic growth is the key to social networking. So often formulas and techniques are suggested to build your network as fast as possible, but invariably these tactics are not embraced by digital communities. By choosing to adopt these tactics, you may find that your motives are questioned and your commitment to authentic, genuine connection found lacking.
So what can you do to ensure that you continue to grow your following in order to foster strong relationships? Well, I would like to suggest that the best way to do this is to invest time and energy in the networks you have chosen to focus on. Search according to location, interests, profession, etc., check out the twitter packs wiki, add bloggers that you admire and ask your new contacts who they recommend.
However, unless you can show that you are an active member of the community, all of that effort will be wasted, and this is why you need to build slowly but surely. By engaging in conversations, contributing meaningful content, linking generously, and participating in memes, you’ll soon discover that you’re attracting like-minded individuals as well as discovering interesting new contacts.
My advice – resist the urge to follow the social network equivalents of get-rich-quick schemes. You’ll find it far more beneficial to take it slow and steady.